1. Stakeholder Mapping Database
Name
Role
Department
Priority
Why Critical
Session Status
Follow-up Needed
[Name]
[Title]
[Dept]
[H/M/L]
[Notes]
[Scheduled/Complete/Pending]
[Y/N + Notes]
2. Interview scheduling checklist
[ ] Define total duration for listening tour (recommended: 2-3 weeks)
[ ] Identify ideal time blocks (30-60 mins)
[ ] Draft email template for invites
[ ] Schedule prep time before each session (15 mins)
[ ] Schedule synthesis time after each session (30 mins)
[ ] Book quiet room or virtual meeting space
[ ] Set up recording permissions/equipment
3. Stakeholder mixguidelines
Required perspectives
Executive Leadership (CEO, CMO, CPO)
Brand Decision Makers
Sales Leadership
Customer Success Leadership
Recommended perspectives
Product Marketing
Customer-Facing ICs (2-3)
Research Team Lead