Depending on the scope and complexity of your rebrand or brand refresh, your team and employees will are sure to have questions!

Executives, brand marketing, internal communications, and PR teams can get ahead of the team’s questions and concerns by addressing them in a comprehensive rebrand FAQ doc—basically an internal communications checklist covering all the expected changes and what employees need to know. Ultimately, this helps enable everyone to be a better brand steward and can dramatically improve your brand’s consistency.

<aside> 💡 Tip: Use Notion AI to rewrite these guidelines in a different tone—friendlier or more formal, based on your brand’s (new!) personality.

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Table of Contents

Overview

Why are we launching a new brand? Why have we made these changes to our name and brand look?

[Message]

When exactly are we launching—is there a date?

The launch date for the new brand is [date], at the [end/beginning] of the financial year. [Add reasoning.]

What are the other dates relevant to the rebrand?

Here are some important dates to keep in mind:

What will change as a result of the new brand?

We're excited to share that we'll be announcing a new name and look for the brand, complete with a new logo and company positioning statements. It's going to change the way we present ourselves and what we stand for - we're even updating our brand values! We'll give you all the deets on what you need to do to get ready (like updating your email signature, office badges, signage, etc.) as we get closer to the launch date.

Has the name been decided?