Use this resource to brief your OOH buy to external media owners or third-party vendors who are assisting with inventory purchasing and management.This template uses Notion’s 2022 global campaign as a starting point.

Campaign: [Campaign Name]

• [Link to external brief]
• [Link to internal brief]

Campaign start date:

This brief addresses all OOH buys in 1H 2022.

The majority of our spend will be dedicated to the “[Campaign Name],” but we would like to run some OOH campaigns in the US (using evergreen, non-campaign creative) before the launch in late June.

1. [Campaign name] should begin June 21, 2022
   1. Launch in US & Canada June 21, 2022
   2. Launch in UK/Ireland June 28, 2022
   3. Launch in France between July 5, 2022 - July 11, 2022
   4. Launch in Japan between July 19, 2022 - July 26, 2022
   5. Launch in Korea between July 26, 2022 - August 2, 2022
   6. Campaign launch should be staggered across markets to extend life of the campaign, beginning with English-speaking markets. This will allow us to make minor iterations on creative as needed, as the campaign develops.
2. Evergreen Campaign (SF and/or NY) should begin as early as late-April (or May-June)
   1. Flight between April 25, 2022 - June 21, 2022

Campaign period: 8-12 weeks (flexible)

Target group:

• Primary audience: Startups (digitally native tech companies, B2B knowledge workers), 1-100 employees
• Secondary audience: Knowledge workers/urban dwellers, ages 18-35

KPIs:

• Net new site traffic
• Branded search volume
• Increased aided awareness (measured by country)

Media / Comms objective:

Notion is an intuitive collaboration tool that helps you dream, plan, work, and build with others the way you want. You could be plotting a cross-country move or crossing off your bucket list in Notion, or you could be working cross-functionally with teams that span the globe.

Notion is the way to shape the ideas, flows, and tools that move you forward. Sign up and get started for free at notion.com.

Surrounding of OOH execution (airport, roadside, malls, transit, etc):

• Residential areas of B2B knowledge workers and areas they’re likely to frequent even if working from home or working remotely (grocery stores, coffee shops)