SLAs are service-level agreements—a jargon-y way of saying how much lead time a team or channel needs to produce or approve work. This template provides an organized structure for documenting various marketing team’s SLAs—so you can incorporate or embed them into your The Ultimate Campaign Playbook and campaign briefs, like I did at Notion.
It’s a simple way to get cross-functional teams to agree on or commit to clearer timelines and expectations, reducing the need to clarify that later. Update the SLA and Requests columns to your own—these examples are included as a benchmark but not necessarily a recommendation, as every team operates a little differently.
<aside> 💵 SLAs are service-level agreements—a way of saying how much lead time a team or channel needs to produce or approve work.
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| Channel | Service-Level Agreement (SLA) | How to Make Requests |
|---|---|---|
| Affiliates | Dependent on request - should factor in time for affiliates themselves to plan a promotion | Submit request to #marketing-affiliates on Slack |
| Brand Media | Dependent on request/channels - Factor in at least 10 business days for creative handoff for Linear, OTT, Digital, and Audio and additional weeks to secure inventory. | Submit request to #marketing-media on Slack |
| Community | Dependent on request, factor in at least 3-4 business days | Submit requests to #marketing-community in Slack |
| Content | Dependent on request. Always faster if you draft, and we edit. | [Link to request form] |
| Creative Studio | Dependent on request | [Link to request form] |
| Data Science | Dependent on request (Growth Marketing related asks are prioritized) | [Link to request form] |
| Demand Generation | Dependent on request | [Link to request form] |
| Influencers | 1-2 month lead time, timeline insights here | [Link to request form] |
| Legal | Dependent on request, factor in at least 2-3 business days | Submit requests to #legal-ask in Slack |
| Lifecycle Marketing | 2-week lead time minimum | [Link to request form] |
| Localization/ | ||
| Translation | 2-week turnaround for localization, especially for more complex asks, such as transcreation/marketing copy | [Link to request form] |
| Out-of-Home Media | Dependent on request - Factor at least 4 weeks for creative delivery and 4-8 weeks to secure inventory for statics. |
DOOH can have 48 hour creative delivery and 1-2 weeks to secure inventory. | [Link to request form] | | Performance Marketing | Dependent on request | [Link to request form] | | Social Media | 2-week turnaround
If urgent, please DM @Anonymous with details | [Link to request form] | | Regional Marketing | Minimum 12 hours for local teams Minimum 2-3 business days for international teams | Communicate via respective channels, e.g. #gtm-korea, #gtm-japan, #gtm-emea | | Web Engineering | Dependent on request | Submit to #marketing-eng on Slack |
This was created by Kira Klaas. 👩🏼💻 Please do not sell, repackage, or distribute this template. Visit notion.so/@kira and subscribe on Substack for more templates. 👋🏼 Looking for brand strategy & marketing resources? Check out my courses on Maven and Reforge.