Use this table to quickly compare your brand or company to the competitors in your industry. Take a look at incumbents and well-established competitors as well as emerging disruptors and innovators in your space. You might also consider comparing your company to complementary brands—brands your customers may already be loyal to or use in conjunction with your product, such as an integration.

Sample

	Silicon Valley Bank	American Express	CapitalOne	Stripe
Solution / Benefit Statements	We help you... get a powerful range of business tools,
so you can...meet your business vision and goals.	We help you... access the most powerful and flexible tools for internet commerce,
so you can... scale your business faster.	We help you... get the banking, tools, and community access you need,
so you can... scale and reach your next round faster.	We help you... manage your money,
so you can... learn, grow, and focus on what matters.
Core Differentiators	• Range of business tools
• Renowned concierge support, purchase protection, and chargebacks	• All in one payments toolkit for any type of internet business
• Truly global, powers 100+ countries and across all industries
• Tailored to company sizes	• Access to founder/investor networks
• Education for next financing rounds	• Rewards
• Breadth of financial offerings (Corporate cards, lending, depository services, treasury management)
Business Category	Financial services	Payments platform	Commercial bank	Financial services
Position in Market	Upmarket	Downmarket (secured the long-tail and are moving up)	Downmarket	“Peer”

Template

	Competitor 1	Competitor 2	Competitor 3	Competitor 4
Solution / Benefit Statements	**We help you...

so you can...** | **We help you...

This was created by Kira Klaas. 👩🏼‍💻 Please do not sell, repackage, or distribute this template. Visit notion.so/@kira and subscribe on Substack for more templates. 👋🏼 Looking for brand strategy & marketing resources? Check out my courses on Maven and Reforge.